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The Nonprofit Business Model Works?!

Kul Wadhwa, Wikimedia FROM THE WALL STREET JOURNAL Wikipedia Gets a Corporate Partner By Geoffrey A. Fowler On Wednesday, the Wikimedia Foundation — the organization that runs online community-edited encyclopedia Wikipedia — announced its first large content partnership with a major company, Orange, the European telecom brand of France Telecom. The deal will allow Orange to develop co-branded Wiki channels on its mobile and Web portals. The two will also begin working together to develop new services and features around content from Wikipedia. For Orange, the motivation is simple: Wikipedia is popular with Web users, more so in Europe than any other part of the world. “We are looking to partner with some of the best Internet brands, so that our customers have access to the best of information on the Web,” said Orange spokeswoman Carolyn Owen. But for the nonprofit Wikimedia, partnering up is more complex. Orange will share some revenue out of the deal with the foundation, but Ms. Owen ...