Frances Dinkelspiel on Gavin Newsom Affair in the Media

From Ghost Word posted Friday, February 02, 2007

I really wasn’t all that excited by the news that San Francisco Mayor Gavin Newsom had an
affair with the wife of his campaign manager. But I guess I am in the minority. The Chronicle’s website got a record number of hits Thursday, garnering 4.8 million hits.

That’s 400,000 more than its last record-breaking day, which was Election Day 2006, according to Editor and Publisher.

In recognition of the importance of new media over old, the Chronicle decided to break the news of the affair on its web site rather than waiting for the next day’s newspaper. SFGate posted the article at 8 pm on Wednesday.

"Even two years ago, there would have been one article and there would have been a great debate about posting it on the Web the night before," Peter Negulescu, the Chronicle's vice president for digital media, told Editor and Publisher. "Today, we push it out to the Web site, it gets picked up by people like Drudge and Google News and the next day people are commenting on it. The press conference comes, we have raw feed of the video and the amount of content we can package around it is huge."

(For more from Frances Dinkelspiel's BLOG Ghost Word click here).

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