Commercials about Commercials about Commercials

O.K. in a lot of ways the innernetz is jus' one big commercial, right?...'xcepting we all get to advertise our ideas and it's the biggest place for advocacy the world's ever seen.

And, a music video is by-definition a commercial, right?...even if it is a real art-full piece...and a commercial for an iPod, is DEFINITELY a commercial, right?

thing is, that the Feist iPod commercial is wonderful. it's campy, dated and out-of-touch, but there's something kinda infectious about the song and limitless about the video -- sorta RENT meets All That Jazz (an' sorta hate both of 'em I do; but each have this innate nostalgia that resonates), but with a deep understanding that Fosse died of major cigarette smoking heart related illness and that "saccharine" is, in fact, a killer -- a Live for the Now, balanced by a sadness that comes with loss.

not sure i'll feel the same way two weeks or two years from now, but...

If you want to see the entire video click here.

Comments

Anonymous said…

Here's a behind-the-scenes look at how the video was shot.

http://www.youtube.com/watch?v=7Hfn7EPM9CE

Patrick Daughters is the director used just the right amount of Busby Berkeley. Supposedly the everything was done in-camera with just a little clean-up in post. At 5:26 you can see how everybody lined up to disappear behind Feist.

Mon Oct 01, 02:21:00 PM PDT

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