Friday, October 31, 2008
From Terry Heaton's PoMo BlogReport author Julie Katz goes on to make three recommendations to address the ignorance:
1. Advertise syndication as “easy information.”
2. Create RSS tutorials.
3. Collect and share customer testimonials.
RSS feed images from the website inquisitr.comFor information-seekers, RSS is a life-changing experience, and let me give you an example of exactly what this report is talking about. My 27-year old future son-in-law is a manager at a GameStop store. He’s an XBOX360 guy and an expert at “Call of Duty.” He wants to make retail gaming his future and is in with a very good company. Thinking that staying informed about the online gaming industry would benefit his career, I asked him a few days ago if he’d ever heard of RSS. He hadn’t, but that’s no surprise, so I walked him through setting up a feed reader and loading it with news feeds from his industry. He faithfully uses it now, and I hear him quoting things he’s read from the feeds. He admits that he is “the guy in the know” at work.
Now he knows what RSS is, why he should use it and how it works. He’s a convert, and his information-gathering life is changed as a result.
The real problem with RSS — and the Forrester report does not get into this — is that traditional media companies and advertisers are the most ignorant of the whole lot. Moreover, there’s no incentive for them to become educated, because they cannot see how to make money by using a consumer pull technology like RSS. The best Steve and I see are feeds from companies designed with one thing in mind: drive traffic back to their portal sites, so they can monetize the page views.